What is NoPrimeTime?

What does NoPrimeTime do?

NoPrimeTime is a technology product, an ad server. It's the technology to put an ad in a video. Just about any type of ad, from interactive to prerolls, midrolls and postrolls, from layers to news-like scrollers. It uses flash videos as a support technology, in which we strongly believe the future of video and mobile video is.

Who's it for?

It's mainly for big content owners, such as TV stations and corporations. NoPrimeTime is fully customised and offered as a full package, which of course, includes client specific needs and maintenance. After we created NoPrimeTime we thought of making the technology free to use for smaller video producers and content owners by making a Wordpress plugin that embeds an ad into a video. Also, content aggregators that just want to monetize their content are welcome to jump on the boat.

White Label

NoPrimeTime was created as a white-label technology, free of any ideological strings. So it's just the technology you embrace, not our vision. What you do with it is your decision to take. We make sure not to bother the viewer in any way and just make everything work as intended. The rest is up to you.

Business Model

Our Business Model is based on taking a fee for every thousand processes that reach our server. We're an Application Service Provider that taxes the big content producers by the thousand, similar to DoubleClick's model. We also offer a free account for the Wordpress plugin, meaning we serve free ads for small publishers(videoblogs mostly).

Features

Ad targeting is crucial to NoPrimeTime and makes for great efficiency in cross-promotion of your network and product-promotion for your advertisers(how about a targeted Orbitz ad for a plane ticket in a travel videoblog).

One of the most important features a video ad server should have is complete statistics over the ads served. After all, that's what makes its efficiency measurable for advertisers, and also differentiates publishers. In this category we excel by measuring a total of 20 variables, ranging from the average ad views per user to the number of people that pressed the mute button. This, in turn, enables you to map a perfect profile of your user and the efficiency of your campaign.

We believe that our client should have a free hand in customizing his ad serving system, so we're flexible in adapting our platform(both interface and code).