1. Client: global franchise in credit cards business
2. The campaign aired on: the national Romanian TV stations site
3. Period: June 6th 2008 - July 2nd 2008
4. Relevant Numbers:

Ad Views: 182,081
Unique visitors/day: 4,052.19
Clicks: 3,871
CTR(%): 2.13%
Total ad exposure: 494h 23m 15s
Average view per visitor: 1.81 views/user
Complete Views : 175,291 (96.27%)

On the occasion of the Euro 2008 Championship, a global franchise in credit cards business used the NoPrimeTime platform to present itself as one of the main official partners of the event. Its ad (a 10 seconds pre-roll video) was placed before all the Euro 2008 related video content shown the website of the national Romanian television. The campaign success can be measured, beside the branding effects, by the very impressive CTR (Click-through rate) of 2.13% (much more than a traditional banner campaign). Moreover, the percentage of complete views of the online videos with embedded ads was 96.27%. This reveals the fact that, even if based on a pre roll ad, the campaign was not intrusive.

1.Client: multinational pharma conglomerate
2.The campaign aired on: the site of a sports TV channel
3.Period: May 21st 2008 - July 2nd 2008
4.Relevant Numbers:

Ad Views: 1,504,096
Unique visitors/day: 24,395.40
Clicks: 12,847
CTR(%): 0.86%
Total ad exposure: 3,939 h 57 m 17 s
Average view per visitor: 1.34 views/user
Complete Views : 1,371,084 (97.16%)

The campaign designed for a tablet supplies product of a multinational pharma conglomerate , on one of the most important websites for sports TV stations in Romania. The company used the NoPrimeTime platform to present itself as a product that helps you stay fit trough a 10 seconds pre-roll video that was placed before all sports related video content shown on the website. The campaign success can be measured, by the percentage of complete views of the online videos with embedded ads that was 97.16%.