Compared to the traditional banners, our system has some very important strengths:

very high click rate (ten times higher than banners' click rate)

no banner blindness (the video ad is placed in the middle of the page, at the exact point where the viewer's look unconsciously falls)

greater customization possibility

better integration of the online advertising component in the general campaign

the possibility of customizing the ad according to the video content in which it will appear

Compared to text ads, our system also has some very important strengths:

the possibility of collaborating with important advertisers interested in brand awareness

memorable, unique executions that enhance the brand experience. For example, this can be obtained by introducing a custom curtain before and after the video ad. While watching a certain video content, the user will be announced that a commercial is following by this custom curtains that also make him re-live the TV experience.

the possibility of directly interacting with the user, thus gaining relevant observations about the user's interest level toward your brand